Transforming Identity Into Visual Strategy
The main aim of the project was to design of modern, storytelling-centred brand film that can attract and keep the social media audience. The brand wanted a video that would be true to life, easy to connect with, and very different in terms of visuals from everything else that was going on in the market, basically something that would facilitate emotional connection between the brand and its audience.
To start with, we held a creative workshop in which we tried to get a clear understanding of the brand values, tone, and message. Then, we designed a visual concept based on real scenes, natural light, and strong narrative flow. Our method was based on authenticity, capturing true emotions, behind-the-scenes moments, and the place where the brand is and where it flourishes.
The filming process included different lifestyles, product details, and shots of active interaction with the audience. Each shot was staged in a way that not only portrayed the brand’s character but also the movie aesthetic. The colour range and the way of moving helped the communication of a unified visual identity throughout all the anticipated social platforms.
The postproduction team had us make different versions: a complete story, 10-15 second social cuts, and visually impactful loops for ads. This was done to ensure that the campaign would have a good performance across all the different channels.
The outcome was an uninterrupted visual identity campaign that not only engaged but also increased the audience’s trust and gave the brand a strong, polished online presence, all without being artificial or commercial.